PRESS RELEASE. London, November 23rd 2023 – Verasity, a leading advertising ecosystem built on open-ledger principles and creators of internationally patented Proof of View technology for preventing ad fraud, today announces the launch of VeraAds. A new service from Verasity, VeraAds is designed to directly onboard Web3 publishers and companies into VeraViews, helping monetize their video inventory and grow their businesses through traditional advertising channels.
Web3, blockchain, and metaverse technologies have expanded rapidly in the last few years, leading to a multitude of publishers with high traffic and large user bases, who are not currently monetizing their inventory through programmatic ads — a huge lost revenue opportunity for publishers in the space, and a missing channel for brands looking to target Web3 and emerging tech enthusiasts.
VeraAds will enable Verasity to expand its publisher base, generate revenue, and expand its client list. A hybrid team composed of both advertising professionals and blockchain experts, VeraAds will bridge the gap between Web2 and Web3 marketing, connecting the most rapidly growing technology publishers and companies with the world’s largest revenue generating opportunities via programmatic ads.
Elliot Hill, CMO of Verasity, says:
“It has traditionally been very challenging as a blockchain business to explore traditional advertising monetization models and networks. With VeraAds, we bridge this gap, bringing together our deep expertise in the traditional advertising market through VeraViews, and leveraging this directly for Web3 companies via our position in the blockchain ecosystem at Verasity. Through VeraAds, we can scale faster and more transparently, working directly with household names in the Web3 publisher network, and exploring new technologies such as metaverse advertising as they emerge. The Web3 ecosystem is readying itself for a new market cycle, and advertising will play a pivotal role in that.”
VeraAds will also contribute to utility for VRA, Verasity’s ecosystem token, with increased use in funding advertising campaigns through VeraViews. Verasity will soon launch further information and resources for VeraAds, where interested parties can contact the Verasity commercial team.
About Verasity – Verasity is an open-ledger ecosystem designed to fight advertising fraud, provide open access to infrastructure for publishers and advertisers, and reward users for watching video content. With product verticals in the advertising and video player industries, Verasity ties together its ecosystem with its internationally patented ‘Proof of View’ blockchain-based technology. It is the most powerful and transparent solution for ad fraud prevention and video programmatic monetization. Learn more at www.verasity.io
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